Unit-7 Promotion
Meaning of Promotion Promotion refers to the activities, strategies, and techniques used to communicate the…
Unit -6 Distribution channel and Logistics
Distribution channel and Logistics Nature and Importance of Marketing Channel In marketing, a channel refers…
Unit-4 Products, Services and Brands
Meaning of Product A product is the item offered for sale. A product can be…
Unit-3 Market Segmentation
Meaning Market segmentation is a process that consists of sectioning the target market into smaller…
Unit -2 Marketing Environment Analysis
Meaning The marketing environment refers to all internal and external factors, which directly or indirectly…
Chapter -1 : Introduction to Marketing
Meaning of Marketing Marketing is the management process which identifies, anticipate, and supplies customers requirements…
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